Screwed: the undeclared war against the middle class--and what we can do about it

Book Cover
Average Rating
Publisher:
Berrett-Koehler Publishers,
Pub. Date:
c2006.
Edition:
1st ed.
Language:
English
Description
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging-they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science-as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there-in everything from advertising to political rants-and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.
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Grouping Information

Grouped Work ID 04e348ce-ac53-2507-e5e9-ed8364ec4338
Grouping Title screwed the undeclared war against the middle class and what we can do about it
Grouping Author hartmann thom
Grouping Category book
Last Grouping Update 2018-10-02 04:46:05AM
Last Indexed 2018-10-18 04:24:56AM

Solr Details

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auth_author2 Heald, Anthony.
author Hartmann, Thom, 1951-
author2-role Heald, Anthony., ProQuest (Firm), hoopla digital.
author_display Hartmann, Thom
available_at_lafayette Lafayette Public Library
detailed_location_lafayette Lafayette Nonfiction Area
display_description By the bestselling author and XM and Sirius Satellite radio host heard on more than eighty radio stations coast to coast seven days a week. Reveals how the middle class, nurtured as the backbone of democracy by our Founding Fathers, is being undermined by so-called conservatives. Shows how we can reverse the erosion of the middle class and restore the egalitarian vision of the Founders. This expanded edition has a new chapter on immigration and a new afterword by Greg Palast. The American middle class is on its deathbed. Ordinary folks who put in a solid day's work can no longer afford to buy a house, send their kids to college, or even get sick. If you're not a CEO, you're probably screwed. America wasn't meant to be like this. Air America Radio host Thom Hartmann shows that our Founding Fathers worked hard to ensure that a small group of wealthy people would never dominate this country--they'd had enough of aristocracy. They put policies in place to ensure a thriving middle class. When the middle class took a hit, beginning in the post-Civil War Gilded Age and culminating in the Great Depression, democracy-loving leaders like Theodore and Franklin Roosevelt, Harry Truman, and Dwight Eisenhower revitalized it through initiatives like antitrust regulations, fair labor laws, the minimum wage, Social Security, and Medicare. So what happened? In the last twenty-five years, we've witnessed an undeclared war against the middle class. The so-called conservatives waging this war are only interested in conserving--and steadily increasing--their own wealth and power. Hartmann shows how, under the guise of "freeing" the market, they've systematically dismantled the programs set up by Republicans and Democrats to protect the middle class and have installed policies that favor the superrich and corporations. But it's not too late to return to the America our Founders envisioned. Hartmann outlines a series of commonsense proposals that will ensure that our public institutions are not turned into private fiefdoms and that people's basic needs--education, health care, a living wage--are met in a way that allows the middle class to expand, not shrink. America will be stronger with a growing, prospering middle class--rule by the rich will only make it weaker. Democracy requires a fair playing field, and it will survive only if We the People stand up, speak out, and reclaim our democratic birthright.
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publishDate 2006, 2007
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subject_facet Electronic books, Middle class -- Economic conditions, Middle class -- History, Middle class -- Political activity, Middle class -- Political activity -- United States, Middle class -- United States -- Economic conditions, Middle class -- United States -- History, United States -- Politics and government, United States -- Social conditions
title_display Screwed : the undeclared war against the middle class--and what we can do about it
title_full Screwed : the undeclared war against the middle class--and what we can do about it / Thom Hartmann, Screwed : the undeclared war against the middle class--and what we can do about it [electronic resource] / Thom Hartmann, Screwed [electronic resource] : the undeclared war against the middle class--and what we can do about it / Thom Hartmann
title_short Screwed :
title_sub the undeclared war against the middle class--and what we can do about it
topic_facet Economic conditions, Electronic books, History, Middle class, Political activity, Politics and government, Social conditions
More Details
ISBN:
9781576754146
9781605098692
9781481566926
148156692