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Screwed: the undeclared war against the middle class--and what we can do about it

Book Cover
Average Rating
Berrett-Koehler Publishers,
Pub. Date:
1st ed.
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging-they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science-as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there-in everything from advertising to political rants-and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.
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Grouping Information

Grouped Work ID04e348ce-ac53-2507-e5e9-ed8364ec4338
Grouping Titlescrewed the undeclared war against the middle class and what we can do about it
Grouping Authorhartmann thom
Grouping Categorybook
Last Grouping Update2020-03-15 20:02:01PM
Last Indexed2020-04-08 04:42:10AM

Solr Details

authorHartmann, Thom, 1951-
author2-roleProQuest (Firm)
hoopla digital.
author_displayHartmann, Thom
available_at_lafayetteLafayette Public Library
detailed_location_lafayetteLafayette Nonfiction Area
display_descriptionBy the bestselling author and XM and Sirius Satellite radio host heard on more than eighty radio stations coast to coast seven days a week. Reveals how the middle class, nurtured as the backbone of democracy by our Founding Fathers, is being undermined by so-called conservatives. Shows how we can reverse the erosion of the middle class and restore the egalitarian vision of the Founders. This expanded edition has a new chapter on immigration and a new afterword by Greg Palast. The American middle class is on its deathbed. Ordinary folks who put in a solid day's work can no longer afford to buy a house, send their kids to college, or even get sick. If you're not a CEO, you're probably screwed. America wasn't meant to be like this. Air America Radio host Thom Hartmann shows that our Founding Fathers worked hard to ensure that a small group of wealthy people would never dominate this country--they'd had enough of aristocracy. They put policies in place to ensure a thriving middle class. When the middle class took a hit, beginning in the post-Civil War Gilded Age and culminating in the Great Depression, democracy-loving leaders like Theodore and Franklin Roosevelt, Harry Truman, and Dwight Eisenhower revitalized it through initiatives like antitrust regulations, fair labor laws, the minimum wage, Social Security, and Medicare. So what happened? In the last twenty-five years, we've witnessed an undeclared war against the middle class. The so-called conservatives waging this war are only interested in conserving--and steadily increasing--their own wealth and power. Hartmann shows how, under the guise of "freeing" the market, they've systematically dismantled the programs set up by Republicans and Democrats to protect the middle class and have installed policies that favor the superrich and corporations. But it's not too late to return to the America our Founders envisioned. Hartmann outlines a series of commonsense proposals that will ensure that our public institutions are not turned into private fiefdoms and that people's basic needs--education, health care, a living wage--are met in a way that allows the middle class to expand, not shrink. America will be stronger with a growing, prospering middle class--rule by the rich will only make it weaker. Democracy requires a fair playing field, and it will survive only if We the People stand up, speak out, and reclaim our democratic birthright.
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ils:.b23863146.i36583947Lafayette Nonfiction Area305.5 Har1falsefalseOn ShelfJan 27, 2020lanfa
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hoopla:MWT11282109Online Hoopla CollectionOnline HooplaeBookeBook1falsetrueHoopla Online
itype_lafayettepaperback book
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_lafayette305.5 Har
owning_library_lafayetteLafayette Public Library
owning_location_lafayetteLafayette Public Library
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b23863146BookBooks1st ed.EnglishBerrett-Koehler Publishers, c2006.xii, 239 p. ; 25 cm.
Ebrary (Boulder):EBC407881eBookeBookEnglishBerrett-Koehler Publishers, c2007.xii, 249 p.
hoopla:MWT11282109eBookeBookEnglishBerrett-Koehler Publishers, 2007.1 online resource
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
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subject_facetElectronic books
Middle class -- Economic conditions
Middle class -- History
Middle class -- Political activity
Middle class -- Political activity -- United States
Middle class -- United States -- Economic conditions
Middle class -- United States -- History
United States -- Politics and government
United States -- Social conditions
title_displayScrewed : the undeclared war against the middle class--and what we can do about it
title_fullScrewed : the undeclared war against the middle class--and what we can do about it / Thom Hartmann
Screwed : the undeclared war against the middle class--and what we can do about it [electronic resource] / Thom Hartmann
Screwed [electronic resource] : the undeclared war against the middle class--and what we can do about it / Thom Hartmann
title_subthe undeclared war against the middle class--and what we can do about it
topic_facetEconomic conditions
Electronic books
Middle class
Political activity
Politics and government
Social conditions
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