The sad truth is that most orthodontic offices miss four to five calls from leads looking to start treatment every single day. Why? Because the front desk is the most important AND most overlooked position in your practice. The nation's fastest-growing orthodontists know that investing in hiring, training, and healthy office culture builds a team of scheduling coordinators that turn leads into new patients. In the first book of the paradigm-shifting Orthodontic Practice Growth Series. Luke Infinger, Co-Founder & CEO at HIP, shares: - The must-have attributes of a multiple 7 & 8-figure front desk team - Processes and procedures that will keep your scheduling coordinator always turning leads into new patients - Essential scripts that screen for quality, schedule consultations, and reduce no-shows - How to use tempo and tone to break down resistance and increase conversion - Their signature "Speed to Lead" process that results in 100% more bookings - The follow-up process that doubles conversions of new patient consultations - Office setup, workflows, software, and tracking that will multiply your revenue