The aisles have eyes: how retailers track your shopping, strip your privacy, and define your power
(Book)
By one experts prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants including Macys, Target, and Walmart is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turows book is essential reading to understand the future of shopping. -- Publisher
Turow, J. (2017). The aisles have eyes: how retailers track your shopping, strip your privacy, and define your power. New Haven, Yale University Press.
Chicago / Turabian - Author Date Citation (style guide)Turow, Joseph. 2017. The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power. New Haven, Yale University Press.
Chicago / Turabian - Humanities Citation (style guide)Turow, Joseph, The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power. New Haven, Yale University Press, 2017.
MLA Citation (style guide)Turow, Joseph. The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power. New Haven, Yale University Press, 2017.
Record Information
| Last Sierra Extract Time | Apr 15, 2024 10:41:24 PM |
|---|---|
| Last File Modification Time | Apr 15, 2024 10:41:34 PM |
| Last Grouped Work Modification Time | Apr 15, 2024 10:41:27 PM |
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| 020 | |a 9780300212198 (hardcover) | ||
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| 100 | 1 | |a Turow, Joseph,|e author. | |
| 245 | 1 | 4 | |a The aisles have eyes :|b how retailers track your shopping, strip your privacy, and define your power /|c Joseph Turow. |
| 264 | 1 | |a New Haven :|b Yale University Press,|c [2017] | |
| 300 | |a 331 pages ;|c 25 cm | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a unmediated|b n|2 rdamedia | ||
| 338 | |a volume|b nc|2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 277-314) and index. | ||
| 505 | 0 | |a A frog slowly boiled -- The discriminating merchant -- Toward to data-powered aisle -- Hunting the mobile shopper -- Loyalty as bait -- Personalizing the aisles -- What now? | |
| 520 | |a By one experts prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants including Macys, Target, and Walmart is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turows book is essential reading to understand the future of shopping. -- Publisher | ||
| 650 | 0 | |a Consumer profiling. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing|x Technological innovations. | |
| 650 | 0 | |a Customer services|x Technological innovations. | |
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